Amit GaurProducer · Builder · LA
Lab / 2024 —
12 EXPERIMENTS · 2024–ONGOING · NO BRIEFS

Spec films & experiments.

None of this is client work. These are explorations of what's now possible for one person with the right toolchain.

01
AI Lab / archive

The full shelf.

Spec films, prompts, and AI-assisted studies collected as an open shelf.

The Beat of the City video
Spec01▶ Watch

The Beat of the City- LA Metro

Commercial

Reimagining the daily commute. Here is a 30 seconds AI-generated film for @metrolosangeles. The goal: turn the sounds of the subway into the beat of the city.

Gemini · Grok · ElevenLabs
Make It Real video
Spec02▶ Watch

Make It Real- LA28 Olympics

Commercial

They say Los Angeles is "fake." That it's all movie magic and plastic. So I re-branded the @LA28 Olympics to prove them wrong. 60 seconds. 100% AI. Presenting "Make It Real."

Midjourney · Runway · ElevenLabs · Grok
Dior video
Spec03▶ Watch

Dior

Commercial

Obsessed with how this turned out. Prompted Midjourney v7 for the most ethereal Dior couture editorial imaginable - golden hour light, Parisian rooftops, that signature Dior gray mist. Grok helped me refine every single detail in the prompt until it was chef's kiss perfection. Then I took the stills into Adobe Premiere, added slow cinematic zooms, and color-graded it. This is 100% AI-generated imagery + human soul. No photoshoot. No budget. Just imagination on steroids. The future of fashion film is already here and it's wild.

Midjourney v7 · Grok · Premiere
American Express video
Spec04▶ Watch

American Express

Commercial

I created this American Express ad 100% with AI tools. The stunning visuals came from Midjourney, the smooth motion and video from Runway, the realistic voice-over from ElevenLabs, and the entire script was written by Grok from xAI. I just put everything together in Adobe Premiere. From start to finish it was made in a few hours using nothing but artificial intelligence.

Midjourney · Runway · ElevenLabs · Grok · Premiere
Nexus Pro video
Spec05▶ Watch

Nexus Pro

Commercial

I put together this Nexus Pro shoes ad 100% with AI tools. The eye-catching visuals were generated in Midjourney, the smooth video motion came from Runway, the voice-over was done by ElevenLabs, and the whole script was written by Grok from xAI. I just assembled everything in Adobe Premiere and it was finished in a few hours.

Midjourney · Runway · ElevenLabs · Grok · Premiere
Motivational Videos still
Spec06▶ Watch

Motivational Videos

TikTok

A vertical video series testing fast motivational storytelling: short scripts, cinematic image prompts, and edit rhythms built for repeat viewing.

MidJourney v6 · Grok 4 · CapCut
Setback video
Spec07▶ Watch

Setback

Motivational vertical

A short vertical about the moment after failure, built around restraint, direct voiceover, and a single emotional turn.

MidJourney v6 · Grok 4 · CapCut
Motivational Vertical 01 video
Spec08▶ Watch

Motivational Vertical 01

Motivational vertical

A proof-of-format piece for the motivational series, testing pacing, image density, and how much story can fit inside a minute.

MidJourney v6 · Grok 4 · CapCut
Procrastination video
Spec09▶ Watch

Procrastination

Motivational vertical

A compact study in avoidance: one idea, one voice, and a visual rhythm built around the cost of waiting.

MidJourney v6 · Grok 4 · CapCut
Staring at the ceiling video
Spec10▶ Watch

Staring at the ceiling

Motivational vertical

A night-room vertical about overthinking, using stillness and negative space instead of constant motion.

MidJourney v6 · Grok 4 · CapCut
Stop scrolling video
Spec11▶ Watch

Stop scrolling

Motivational vertical

A direct interruption piece made for the feed: fast hook, plain language, and a visual push against passive scrolling.

MidJourney v6 · Grok 4 · CapCut
On Failure video
Spec12▶ Watch

On Failure

Motivational vertical

A short reflection on failure as material, shaped as a quiet counterpoint to louder motivational edits.

MidJourney v6 · Grok 4 · CapCut